Pricing intelligence
Industry
Retail & B2B SaaS
Question
Where are we leaving margin on the table?
Deliverable
Elasticity model + competitive pricing map across categories.
Outcome
Pricing decisions backed by signal, not intuition.
Smart company · Commercial intelligence
From data noiseto strategic clarity.
Ritual Wave Studio integrates Data Crunching, Big Data, Market Analysis and AI Solutions so brands and businesses decide better, move sooner and operate with sharper intelligence.
Analyzing: price elasticity across 3 retail categories
9+ years
across logistics, finance, proptech & telco
4 verticals
integrated intelligence system
3–4 wks
from diagnosis to first deliverable
What we are
We don't just analyze information. We build intelligence capacity for the business.
Strategic thinking
Executive criteria to read context, prioritize signal over noise and turn complexity into competitive edge.
Analytical infrastructure
Data foundations, integrations and reading models that scale insight across the organization.
Applied intelligent systems
Automations, copilots and agentic apps that operate analytical, commercial and operational tasks.
Capabilities
Four verticals. One intelligence system.
01
Data Crunching
We process, clean and structure complex information to make it readable and actionable for decision making.
02
Big Data
Analytical foundations and data flows that scale segmentation, monitoring and business intelligence.
03
Market Analysis
Competition, demand, pricing, consumer behavior, expansion and commercial opportunity translated into decisions.
04
AI Solutions & Agentic Apps
Intelligent solutions, automations and agents that resolve analytical, operational and commercial tasks end to end.
How we work
A four-phase intelligence process.
01
Discovery & diagnosis
We map your data, decisions and frictions to define where intelligence creates the most leverage.
02
Data structuring
We organize sources, build pipelines and create the analytical layer that makes everything readable.
03
Intelligence modeling
We design models, segmentations, indicators and forecasts that turn data into commercial criteria.
04
Activation & decision systems
We deploy dashboards, automations and AI agents that turn intelligence into daily operating advantage.
AS
Founder
Alfredo R. Suárez Espinosa
AI Solutions Consultant · FPAP™ · 9+ years driving intelligence systems across logistics, finance, proptech and telco.
Advisor: Totalplay México · Ex: Hyundai Glovis, Hello Landing, Currie & Brown.
+25%
logistics capacity unlocked with predictive BI (Hyundai Glovis)
$10M+
USD in new revenue identified & structured (Hello Landing)
-70%
closing time with Python automation in finance ops
Now
designing AI portfolio for an enterprise telco
Applications
Where intelligence creates leverage.
Geomarketing
Industry
Service retail
Question
Which zones concentrate untapped demand?
Deliverable
Geostatistical scoring of zones with demand density and competitive coverage.
Outcome
Marketing spend redirected to the highest-leverage zones.
Expansion analysis
Industry
Service retail
Question
Where do we open the next location?
Deliverable
Geostatistical model with 5 priority zones, demand scoring & competitive mapping.
Outcome
Decision in 3 weeks vs. 6 months of internal research.
Also: Demand forecasting · Consumer segmentation · Internal AI copilots
Why RWS
Not an agency. Not a classic consultancy.
Traditional agency
Creative output. Limited analytical depth. Tactical scope.
Classic consultancy
Heavy decks. Slow cycles. Distant from execution and applied AI.
Ritual Wave Studio
Speed, analytical depth, executive visualization, applied AI and decision systems.
Let's design your commercial intelligence system.
If your business already generates data, you can already make better decisions.